How Web savvy is your program?
Welcome to the inaugural posting on the new CVP blog. And welcome to our new and improved Web site. I’ll admit… I’m new to the world of blogging, as I suspect, are some of you. We can learn together...
View ArticleIs Measurement Really Worth It?
Whether you are determining how many miles to your destination, if a possible new sofa will fit in your living room or how much of an ingredient to add to a recipe, measurement plays an important role...
View ArticleWho to Tap for Education Funding?
Does it seem like you’re always scrounging for money to promote your program or fighting to keep the money you have now? If so, you’re not alone. Lack of education funding is a huge problem for...
View ArticleWeb Evaluations Reveal Common Web Site Blunders
Have you taken a look at your Web site lately? Well, we have. At the recent NRC Congress in Pittsburgh CVP sat down with recycling professionals from more than 20 communities to review their program...
View ArticleAs commodity values fall, we must remain consistent in our communications
The recent fall in recycling commodity values is having a widespread impact. If you are a recycling coordinator with a revenue share, you no doubt have felt this decline in your pocket book. Even if...
View ArticleIt's Time to Make our Voices Heard in Congress
As the U.S. Senate debates the finer points of the Economic Stimulus Package this week, CVP and Keep America Beautiful took the opportunity to influence the debate by issuing a plea for support of key...
View ArticleNew poll shows Georgians want to recycle but there are barriers
Ninety percent of Georgians claim they would recycle if it “were easier to do” according to a new survey commissioned by the Georgia Department of Community Affairs. Georgians also cited not having...
View ArticleNew issue of Bin Buzz heading your way!
CVP’s latest issue of Bin Buzz is in the mail and up on our site. The first issue of 2009 features an interview with Matt McKenna, president and CEO of Keep America Beautiful, best practices from...
View ArticleThere's Never Been a Better Time to Get Free Ad Space
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View ArticleNew CVP Survey: America's Recycling Programs are Riding Out Economic Storm
CVP has just released the findings from an online survey we conducted to gauge how community recycling programs are coping with the economic slowdown. Here is a peek at a few of the key findings: ·...
View ArticleBenefit from Embedded Messages in TV Shows without Writing the Check
As a society we’re hit with so many messages that sometimes we don’t even realize we’re being marketed to. Messages and brands are now embedded in YouTube, Facebook and even our favorite TV shows. But...
View ArticleFollow the Money: Getting Buy-in for your Sustainability Plan
At a recent League of Cities Green Cities conference, city officials from across the country were abuzz with plans to make their cities more sustainable. (Yes, even in this economy.) There were even...
View ArticleState of Georgia uses unique ( and dare we say, humorous?) approach to...
Think a recycling campaign has to feature the ubiquitous chasing arrows and a laundry list of reasons why recycling is so great? Well, state of Georgia officials didn’t think so. To catch the attention...
View ArticleUsing Facebook and other social media to educate the public about your...
For the next issue of Bin Buzz, we are considering a section dedicated to “social media” (aka Facebook, Twitter, etc.). But first, what is the difference between “social media” and “social marketing?”...
View ArticleMake your voices heard! New CVP survey
Please take a few minutes to respond to our new survey and tell us what issues or topics you want us to cover either in Bin Buzz, on our Web site or elsewhere. Your answers are important to us and will...
View ArticleSocial media - a small start can make a big impact!
Last post we discussed the difference between social MEDIA and social MARKETING. We think this an important topic to cover so here’s a teaser to what you’ll be seeing more of in future blogs and in Bin...
View ArticleAdvice for using social media to your advantage
Just read this article in the New York Times that may be helpful to those just starting their social media journey. The article focuses on helping small business owners manage their online presense...
View ArticleSocial media presentation worth checking out
Our next issue of Bin Buzz will be coming out in September and will feature a special section dedicated to all things social media (Facebook, Twitter, YouTube, etc.) In preparation for that, we'd like...
View ArticleNew study says there´s no typical ´green consumer´
Just came across this article in Waste & Recycling News describing a study that the Shelton Group of Knoxville, TN conducted recently. You can read the article here, but basically they found after...
View ArticleCost Effective Education Strategies: Part One
We recently asked three professionals in the recycling world to share with us their most cost-effective strategies for education. We asked: Kathryn Brown, Waste Reduction Specialist, Solid Waste...
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